Vertobase - crypto exchange brand

Vertobase is crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.

Check out a full project on Behance Vertobase branding

smart by design? worked closely on developing Vertobase brand. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange. We started with more literal metaphors such as arrows, but then moved towards an abstract direction, showcasing blockchain and V letter shape.

With the full branding, we decided to communicate their values — quick, intelligent, modern.
At smart by design?, we developed a strategy, logo design, and identity materials to help Vertobase launch the new voice, reflecting the innovative work they do.

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