Grassroots icon [Grid animation]

Grassroots is a unique food demonstration and staffing company dedicated to promoting organic good foods that are good for you.

We at smart by design? worked closely with the Grassroots to develop the brand, identity system, guidelines, and compelling digital presence. As the face of the brand began to take shape, it informed how we approached the look and feel of the identity. Every element needed to align with the company’s commitment to organically grow the market.

We’re delighted to see the brand come to life and happy to share the process and outcome.

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