ICICI iMobile app for iOS

ICICI is one of India's largest private sector banks. To be perfectly honest – this was not a regular design challenge; it was far more challenging. And exciting. ICICI Bank wanted to revamp their personal banking app, iMobile for iOS.

Being India's most popular mobile banking app, iMobile has for long been best-in-class already. To improve upon an app which is already well-regarded by customers needed guts, our client’s faith, and cake (for post go-live feedback celebrations). It required grave expertise in mobile banking UI UX design, and we were ready.

Have a look at the detailed case study.

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