All about Atopy by Bioderma - Logo & identity

The idea of the project was to create an online place for atopy patients and their parents, a place where they can find everything about atopy, all in a friendly tone of voice.

In the logo design I worked with the way atopy distorts your skin, but in a visually nice and abstract way - circles of small dots are used throughout the web and print materials, and it works as a subtle decorative pattern.

Basic greyish tones are official colours of Bioderma, and I added various pastel colours for different categories of articles.