?? New Podcast Episode: Irwin Debrief
"Without [strategy] I don't think the design matters." - Marissa Homère, VP of Marketing at Irwin
A hot take that we couldn't agree with more. If your rebrand is not rooted in a strong, intentional strategy — it will (likely) fail.
Shout out to Marissa and the team at Irwin for recognizing the importance of strategy as they approached their brand refresh — and for joining us on the podcast in our latest episode. ??
Tune in to the full episode for even more insights, such as:
?? Verbalizing the importance of a rebrand to the larger team
?? How brand archetypes started their brand project off on a high-note
?? Quantifying the ROI of the rebrand after just a few months
Looking for a brand agency? We would love to hear from you.
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