Odi Agency: Masuga Color Palette ??
If there was one thing from Masuga’s pre-vi-ous iden-ti-ty we felt could stick around, it was the lead-ing col-or. ?“Juice” is an evo-lu-tion of the lime green of old. We updat-ed it to be leg-i-ble on light and dark back-grounds and added a?bit of yel-low for a?more pecu-liar vibe. To bal-ance out the bold pri-ma-ry col-ors, we cre-at-ed a?suite of sec-ondary col-ors to add depth and pro-vide more relatability.?
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