Dynamic PPC Microsite Design

Monika Halon
Monika Halon

    • Excited to share a series of dynamic microsites for a PPC campaign. I’ve been working on as part of the amazing team at Mozaiq. The goal was to create a highly targeted and conversion-focused landing page environment, tailored to different offers and audiences.

    • Custom Components: Developed new UI components within an existing design system to support over 30 unique landing pages.

    • A/B Testing: Utilized the flexibility of microsites to conduct extensive A/B testing, optimizing for maximum conversion. The result? A 2x improvement in conversion rates! ??

    • User-Centric Design: Each microsite was carefully crafted to guide users seamlessly towards the desired actions, minimizing distractions and maximizing engagement.

    Take a look below to see the components, their variables, and the unique visuals used in the hero sections! ????

    #UI #UX #PPC #Microsite #A/BTesting #WebDesign #ConversionRateOptimization #DesignSystem

    Components Variables
    Visuals
    Visuals

    Big shoutout to Piotrek D?browski for the awesome animation support! High five, Piotrek! ???

    #UI #UX #PPC #Microsite #A/BTesting #WebDesign #ConversionRateOptimization #DesignSystem

    Thanks for stopping by! ??

    Monika Halon
    Digital Product Designer

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