The D3 team came to Flickerbox with a huge ask: help us stand out as a top-of-class SOAR vendor and AI innovation company in cybersecurity. We worked with the marketing team to help develop a new logo, new marketing website, updated copy messaging, product positioning and visualization, and an entirely evolved brand identity for digital and print. The result is a whole new era for D3 and a look that turns heads. Check out the new site here: https://d3security.com/

The Future is Now

The new D3 website and brand design envision a security ecosystem where automation and authority merge. A dynamic and sophisticated approach that would appeal to developers as well as enterprise clients.

Layouts and Page Animations

Homepage

Product Page Animation

Capabilities Hero Animation

The Logo

We began the entire rebranding exercise by taking the existing logo and expanding the boundaries of what it could be. Taking direction from sci-fi movies and retro tech companies of the 70s and 80s we created a brand mark that defines what the future of D3 is capable of.

Reimagining D3

We developed three distinct creative visions for the updated website and design system. Each hinged on a different kind of innovative focus: developer-centric dark mode and sleek data, aspirational market leader with dynamic headlines and product visuals, or a trusted and capable partner with a solid foundation in the SOAR industry.

Website Concept Presentation

Brand System

We collaborated with the D3 marketing team to create a set of brand guidelines that were extensible across a variety of surfaces for print, digital, and trade show events. The new type, color palette, messaging, and visual direction all redefine the company and help set them apart as innovators in the industry.

New Site Modules and Layouts

The updated brand system created a more cohesive and vibrant approach across the redesigned D3 site. All prior site pages were consolidated and legacy pages were converted to the new template styles.

Product Features Module

Case Study Module

Leadership Grid

Resource Tiles

ROI Calculator

Product Graphics and Brand Visuals

D3 at Black Hat 2024

The Black Hat event in Las Vegas unveiled the new look of D3 security to the public for the first time at their booth. The Flickerbox team helped to coordinate the application of new branding for the event experience roll-out.