Social Media Allegra
?? Social media is a fundamental resource in the communication strategy of any brand. That's why, together with Allegra, we carried out the creation of commercial profiles on Facebook, YouTube, and Instagram, focusing on a content strategy aimed at "awareness", using a casual communication tone that generated identification through powerful insights of the target group, without neglecting the pharmaceutical nature.
With these purposes in mind, we developed graphic and audiovisual pieces, content calendars, response protocols, pharmacovigilance processes, and performance reports, allowing us to control and optimize the performance on each social media profile.
??View full project in our Behance!
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