Leeway Branding & Visual Identity

?? Here's a sneak peek of our branding work for Leeway, pioneers in Benefits Administration Software. They're shaking up the health insurance scene with an ICHRA – think 401(k), but for health insurance. Their goal? Make health insurance personal and affordable, loved by all.

?? At the heart of Leeway's brand is a dynamic symbol, inspired by the letter "L." It's all about connection, representing their seamless approach to health insurance.

?? The sleek GTF Byrd typography adds modernity, trustworthiness, and a dash of sophistication.

Get ready to witness the health insurance revolution with Leeway! ??

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