Illiquid Labs NFT Trading Platform

UX Cabin partnered with Illiquid Labs to completely overhaul the user experience and visual design of their peer-to-peer NFT trading platform.

This is an abbreviated case study. Read the full one here

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Experience working with UX Cabin

Super straightforward.

One of the easiest experiences working with an external team

Liked how flexible our team was

Objectives

Make NFTs accessible to a wider audience with a flexible and easy-to-use platform
Become a one-stop-shop for all things NFT
Update the visual language of the brand to be modern, clean, and fun

Existing Application Audit

Listing your item for trade was quite technical, there was an opportunity to guide users through a flow
The filters in the trade listing were cumbersome to use
It was difficult to understand what users wanted to trade for (NFTs or Crypto)
The existing details for NFTs were limited, which made it difficult to submit a counteroffer

Design

There is this certain culture of clean UI and great UX on Terra and Cosmos chains. That was a very big emphasis for us with this protocol. UX Cabin exceeded our expectations!

Karma

Co-Founder, Illiquid Labs

The UX Cabin team expanded the color palette with primary, secondary, and neutral brand colors that would give Illiquid Labs more opportunity for expression. Additional colors were defined for buttons, statuses, empty states, and other interactive elements.

Inter was chosen as the typeface due to its modern look, the number of weights it offers, and its contrast to the pixelated look of the logo. The illustrations would remain in the current style and be drawn by the Illiquid Labs team.

Design System

A design system was created for brand styles, UI components, and icons. Each element was built to take full advantage of auto-layout, variants, and properties within Figma. This would ensure that the team wasn’t deviating from the established guidelines.

User Testing

The UX Cabin team conducted live user tests using Zoom and Figma. These sessions allowed the team to validate (or invalidate) specific tasks, actions, and workflows.

Findings

Participants found the newly designed interaction flows for listing items and submitting counter offers to be intuitive
Participants responded positively to the concept of private peer-to-peer NFT trades and appreciated the ability to communicate in-app.
Participants were not easily able to determine where they could view their outstanding trade offers.

Final Results

A fully responsive web NFT trading platform, a modern and scalable brand and design system, and a really happy client!

"I would 100% recommend UX Cabin. If someone is weighing up between going with a studio that hasn't been used before in their circle versus UX Cabin, it's a very, very easy choice."

Jack

Co-founder, Illiquid Labs

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