STRECO - Logo Branding

Hello, Dribbblers ??

Want to share our work on a branding project.

Streetcorner is a local brand that focuses on producing and selling high-quality apparel and merchandise inspired by the world of automotive. They offer various types of products such as t-shirts, jackets, hats, bags, and other accessories that are designed with a unique and innovative style.

The logo we designed has a modern and futuristic concept with a strong blocky shape. We ensured that the logo can be visualized clearly and has a unique and innovative characteristic. To achieve this, we combined several relevant elements, such as the impression of speed and angularity, as well as the pattern of tire or wheel tracks that enhance the automotive impression on the logo.

Problem:

-Choosing the right concept to represent the brand and its products.

-Creating a unique and distinguishing characteristic from other brands.

-Maintaining a simple design that is easy to remember and can be applied to various media.

Solution:

-Conducting research on similar brands and products to obtain the appropriate ideas and concepts.

-Creating a unique and relevant combination of elements such as the impression of speed and angularity, as well as the pattern of tire or wheel tracks that enhance the automotive impression on the logo.

-Using simple yet strong colors and shapes to make it easy to remember and apply to various media. It is also essential to ensure that the design elements are relevant and complement each other, creating a harmonious overall look. Additionally, testing the designed logo is also important to ensure optimal design quality that meets the needs of the brand and its audience.