SB LVII | Self-Initiated Concept
With all the excitement with the Super Bowl coming up this Sunday, I wanted to reimagine what the SB logo could look like if it followed the trend of individual imagery based on location from the early to mid 2000s.
With the game located in Arizona, I created the fully custom LVII lettering to reflect a western feel and a diamondback snake sort of wrapped around to interact with the lettering while acting as a banner for “Super Bowl”. I used the base colors from the actual logo but tweaked for some better contrast.
Note: This is a personal concept only and not associated with the NFL.
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