Alembic unused holiday logo

Unused icon concept for my employer, Alembic, for their social media pages over the holiday period. Alembic often changes its logos on its social media accounts for various events, including Mardi Gras and NAIDOC week, and this design was created for the holiday season of 2022, but never used.

Alembic asked me to create something religion-agnostic with the central motif of the dove to promote the idea of peace. By using simplistic illustrations I was able to promote this idea without drawing attention away from Alembic's logo in the visual heirarchy. The background adds some visual interest and breaks up the dark blue of our core brand colours, while mirroring the olive branch motif in the dove illustrations.