Flatfile Branding, brand assets, visual identity
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Flatfile offers an end-to-end data onboarding platform to help companies import customer data. This data onboarding solution allows users to accept files easily, just as they are — that's what we had to reflect by rebranding the platform.
We developed a discreet color palette dictated by the direction of the company's archetype, which we identified with the team during the collaboration. As a result, we selected a visual language that would correspond to the company's brand personality.
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