Deriv Brand Identity

The Challenge

While Derive's team is well-rounded and has a wide range of experience, we realized they lack a clear understanding of their true identity and potential.

The Solution

As we dived deep into discovering Deriv's true identity, we could help them better understand who they are as a company and what they can do to reach their full potential. Also, the new visual identity communicates the brand's core identity and positioning in the market, reflecting the brand's essence.