Bitelys Cookie Brand Identity

Bitelys is a cookie & cafe brand based in the Germany that offers a variety of home baked cookies with high quality for affordable prices.

Since Bitelys is a?startup, the problem we encountered was positioning ourselves to the?right audience?(younger generations) by making sure we?stand apart?from all the competitors that we have.We want?our audience to feel warm and friendly when they are encounter our brand but also show that our products are tasty and made from high quality ingredients.?

The problem was solved by making fun, playful looking identity design that's tailored to our audience and that sticks out from the crowd.

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