Lumin Logo & Brand identitiy

LUMIN

LUMIN IS ONE OF THE BIG NAMES AMONG THE CAR TUNING COMPANIES. EQUIPPED WITH INTELLIGENT FUNCTIONALITY, CONVINCING TECHNOLOGY, THEY ARE SPECIALISTS IN PERFORMANCE AND ECONOMY TUNING ON MAINSTREAM CARS.

WHEN LUMIN REACHED OUT TO ME, THEY ASKED FOR A LOGO DESIGN, BUT IN THE PROCESS WE SOON AGREED THAT THEY NEEDED A TOTAL, REBRAND AND MORE THAN JUST THE LOGO. THEY NEEDED SOMETHING THAT IDENTIFIES THEM AND A FRESH NEW LOOK, THAT REPRESENTS THEM CORRECTLY.

STARTING FROM THE MARK WHICH IS A COMBINATION OF THE TWO ELEMENTS: GEAR ( WHAT THEY DO ) AND SUN ( THEIR NAME ). THE BRAND WAS FOCUSED AROUND THEIR ATTRIBUTES: CLEAN, HI-TECH, MYSTERIOUS.