Union redesign
Clear menus and links are the foundations upon which all great websites are built. An extensive task testing with a technical audience by Gerry McGovern showed us that 70 percent visitors started the task by clicking on a link and only 30 percent used search. McGovern states that people rely on navigation first because it’s easier and faster to click on links than to use search. He explains that when the words of the link match what people are looking for, the more likely it is that they will click on the link.
Of course, if there are too many links, if it’s poorly organized, or confusingly named – people are deterred from using links.
Union?is one of the most innovative and complex insurance company in Slovak republic with more than 600 employees. They offer travel insurance, vehicle insurance, health insurance, life insurance and property insurance for people and companies.
Union needed a modern website transformation that would enable them to continue to innovate for their clients. They tasked us with refreshing their digital presence and bringing their website up with the times.
As with any big redesign, the challenge was to simplify the content while preserving information. We focused on improving the experience while updating the look and brand expression. We also fine-tuned their conversion funnel, simplifying hundreds of pages and novels worth of copy and focusing on the gaps in the conversion funnel – resulting in a lower cost per acquisition and increased conversions.
With a dominant trend of mobile browser usage as the first contact point with a customer, we focused on having an accessible site that was optimized for all devices, focusing on mobile first.
Have a look at?www.union.sk?designed by?PLATFORM.
Clients review:
PLATFORM provided excellent service and high-quality outputs. They spearheaded an effective discovery phase that allowed them to understand the requirements well. They showcased an excellent workflow, and their work allowed the client to focus on other core processes.?Full review
Thanks to our unique remote collaboration process, we have helped redesign the digital experience for many of the most demanding companies around the globe.
