Jaunty Midnight Umbrella

HOPE YOU’RE HAVING A GOOD TIME AT IT, FRIENDS. While I’m still on the job hunt (howdy to anybody hiring a community-focused design communicator and/or typographic enthusiast), I've taken a breath to put a fresh coat of paint on the Midnight Umbrella website and branding. Always weird designing for yourself, but that’s the task at hand.
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Had an opportunity to get RIGHT on into the typographic weeds, and decided to kern the new Midnight Umbrella wordmark letterforms a bit more—I think at this point we’re down to the atomic level.
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I know I've said it before, but I’ll gladly say it again—goodness gracious, I love tight-not-touching Helvetica or, in this case, Neue Haas Grotesk. Bold, to be precise. It’s a chameleon. It can be serious—but it can also be friendly, and affable. All it took was swapping in some custom round diacritics and punctuation. Now it’s affable, amiable, and amicable AF. I heard that’s terminology that teenagers and designer-types use.
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BE GOOD. STAY WELL. LET FORTUNE FAVOR THE KIND.
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