You Spin Me Right Round
For Joy’s logo represents the boldness of their mission and a universally shared experience of joy from any perspective. The logo is a rotational ambigram, meaning that it can be read upside down as well as right-side up. An ambigram is particularly fun for this brand because bottles are rotated upside down while you’re drinking, but the logo stays the same. ??
Learn more about our work with For Joy in our new case study.
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