O2 Star Trader Animation

Star Trader is a programme that offers everyday people the opportunity to earn commission for sharing O2 Pay As You Go sims. It’s particularly popular with the self-employed who run their own online shops and offer their customers free O2 sims, setting themselves apart from competition and relying on the backing of such a strong brand to build awareness of their business.

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As O2’s digital partner for the Star Trader programme, Dept was looking for a way to reach a wider audience to raise awareness about this great programme. Whilst Star Trader is simple in principle, it can be difficult to explain to those who are unaware. Especially when you only have a few seconds of their attention in a crowded social media feed.

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Dept Experience Design, working with the Strategy team, decided that video was the best way to convey this message. Our Senior Motion Designer found a way to weave together an informative yet playful and fun video that perfectly sums up the benefits of Star Trader, using animation and voice over to capture the imagination of the viewer.