One Page Checkout (basket) - Careem NOW
To reduce friction in our funnel, we chose to marry our basket and checkout pages together to deliver one unified experience.
After testing with a small % of users, in just 10 days we have seen a significant increase in conversion alongside a reduced basket abandonment rate.
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Download 'Careem NOW' to see it live. Currently feeding people in the UAE, Saudi Arabia, Jordan and Pakistan. Yalla!
More by George Gliddon View profile
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